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Top 10 ways to use video to increase sales
Online video can be a powerful way to capture consumer attention and keep online visitors engaged. In fact, according to comScore, last month over 85% of the US Internet audience viewed online video. Here are some ideas that you can use to make video work for your business.
Build Trust: Video is a great way to put a face on your company and show potential new customers the reasons you would be the perfect partner. Use video to showcase your experience and let your executives speak directly to consumers. People buy from people they trust.
Build Confidence: Today’s customers need to know more information about the company they are doing business with. Video will spread the message about your company, and also provides encouragement from outside sources, such as customer testimonials.
Differentiate: Chances are your potential customers are considering several competitors in the area. What makes you different? Video is the perfect way to show all the reasons that your company stands out.
Display Products: Video is a great way to help potential new customers visualize themselves using your products.
Plan to Action: Give new customers a visual, step-by-step look at what they can expect from the buying process.
Special initiative or Campaign: Video will draw attention to a special campaign or incentive that you are promoting. As you are creating your marketing plans for these initiatives, be sure to consider how video can fit into the mix.
Testimonials: There is nothing more powerful than hearing a testimonial from a satisfied customer. Put these stories front and center in your marketing materials with videos of your satisfied clients. (See video example below)
Webisodes: Get creative with your video ideas. Create episodic web videos about your communities. How can your business grow with one viral video?
TV Commercials and TV Shows: Think big to make a big impact. Today’s technology makes high-end video work for TV within your budget. Demist rates your expertise and gain creditability.
Sales Materials: Incorporate video into your sales cycle, mailable DVD’s and eflyers. This is a way to cut through the clutter and help your message stand out on Facebook, Twitter and Linkedin, etc.
Commercials
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College internships/ entry level jobs: YourTownTV.com is always looking for fresh faces and ideas to better build our site. If you are interested in being a part our company, email us info@yourtowntv.com
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